Previous campaigns

World Alzheimer’s Day and World Alzheimer’s Month are coordinated by Alzheimer’s Disease International (ADI). ADI is the umbrella organisation of Alzheimer associations around the world. We aim to help establish and strengthen Alzheimer associations throughout the world, and to raise global awareness about Alzheimer's disease and all other causes of dementia.



The theme for World Alzheimer's Month 2018 was 'Every 3 Seconds'. By focusing on the statistic that someone in the world develops dementia every three seconds, ADI wanted to highlight the huge global impact of dementia and emphasise the importance of recognising dementia as a disease and challenging the stigma that surrounds it. 




The theme for World Alzheimer’s Month in 2017 was again ‘Remember Me’, encouraging individuals from all around the world to learn to recognise the warning signs of dementia and to advocate for earlier diagnosis for those affected. Read the report





Remember Me - focus: promoting awareness and challenging the stigma of dementia by remembering those that have dementia, and advocating for national plans to tackle the disease.





Remember Me - focus: promoting awareness and challenging the stigma of dementia by remembering those that have dementia, or who may have passed away.





Dementia: Can we reduce the risk? - focus: ways that people can reduce their risk of developing dementia.






Dementia: a journey of caring - focus: highlighting the commitment of carers through the course of the condition and the changing needs of people with dementia as it progresses.





Dementia: living together - focus: reducing the stigma associated with dementia.

Introduction of September as World Alzheimer’s Month.





Faces of dementia – focus: recognition of the signs and symptoms of dementia and paying tribute to those who represent the faces of dementia.





Dementia. It’s time for action! – focus: applying pressure to governments to evaluate current policies and consider ways to improve services for people with dementia and their families.

Pilot of World Alzheimer’s Month in 12 countries.



Diagnosing Dementia: See it Sooner – focus: the importance of a diagnosis and encouraging medical professionals to diagnose as a first step to help.





No time to losefocus: the realities of caring for a person with dementia.






No time to lose: people with dementia speak out! – focus: the realities of life from the person with dementia’s perspective





100 Years of Alzheimer’s disease. No time to lose! – focus: calling for more attention and better care for people with dementia and their communities.





We can make a difference – focus: the positive role that all individuals can play in improving the quality of life of people with dementia.





No time to lose – focus: calling on governments to invest more in care and treatment.



In Perfect Partnership – focus: the importance of people with dementia and their carers developing a good relationship with their doctor and taking an active role in their health care.




Old age or disease? Recognising dementia – focus: recognition of the symptoms of dementia and disproving the common myths that surround it.



Diagnosing dementia: the first step to help – focus: the importance of a diagnosis, the steps to making a diagnosis and who needs to know the diagnosis.





Quality of life – focus: what quality of life means for people with dementia and carers.






Who cares? – focus: greater support for carers







Research gives hope



A race against time – focus: raising awareness of the growing numbers of people with dementia and its global impact.



International focus on rights and opinions of people with dementia and their carers.



Calling attention to the personal, social and economic burden of dementia.



Launch of World Alzheimer’s Day on 21 September alongside the World Health Organization.