World Alzheimer's Month 2018

Every 3 Seconds

The theme for World Alzheimer’s Month in 2018 was ‘Every 3 Seconds’, highlighting to a global audience the importance of recognising dementia as a disease and challenging the stigma that surrounds it. By focusing on the statistic that someone in the world develops dementia every 3 seconds, ADI wanted to emphasise the huge global impact of dementia. This approach concentrated on awareness-raising, with a simple and impactful message that could be shared world-wide. From a survey of 58 members and developing members, 79% used the ‘Every 3 Seconds’ theme.

On 1 September 2018, the first day of World Alzheimer’s Month, ADI launched our current-affairs documentary, 'Every 3 Seconds'. The film is available to watch here and features some of the truly inspiring work that is taking place around the world in dementia research, care and new technology.

On 21 September, World Alzheimer's Day, ADI launched our 2018 World Alzheimer Report: ‘The State of the Art of Dementia Research: New frontiers’. We took a new approach to this year’s report and commissioned journalist and writer Christina Patterson to interview 21 of the leading lights in global dementia research from nine countries. The result is an overview of where we are currently; the hopes, frustrations, barriers, and a cross section of the ground-breaking work being undertaken in diagnosis, drug discovery, risk reduction and epidemiology. Click here to download the report.

Thanks to Alzheimer associations around the world awareness of dementia is improving. These organisations provide support to millions of people and continue to advocate for improving the quality of life for those living with dementia and their care partners. We would like to thank everyone involved in this year’s campaign and look forward to your support for World Alzheimer’s Month 2019.

Read the full campaign report. (PDF)