World Alzheimer's Day events 2009

Diagnosing Dementia: See It Sooner

The theme for World Alzheimer's Day™ 2009 was 'Diagnosing Dementia: See It Sooner'. Alzheimer associations across the globe united to recognise World Alzheimer's Day in many ways.


The association organised a conference in order to raise awareness of dementia and encourage early diagnosis. A street campaign also took place with information being given out to members of the public. People with dementia were offered the opportunity to benefit from the arts with a craft workshop, dancing and a musical performance.



Among the events organised by Alzheimer's Disease Armenian Association were a memory walk, tea party, television lecture, and translations of printed materials, which helped to raise awareness among the general public.


Fundacion Alzheimer Aruba ran their eighth Teal Ribbon Week, consisting of appearances on television talk shows, a church service and the launch of the association's website. The first Alzheimer Social Club also took place and was attended by people of all ages. Materials were made available to the general public in three languages and the media were informed of events and the release of the World Alzheimer Report through press releases, a press conference and local radio station coverage. A new campaign was also launched to improve the level of treatment of people with dementia in care facilities.


Alzheimer's Australia marked Dementia Awareness Week with a range of activities, including the release of their new report entitled Dementia: facing the epidemic, offering a vision for a World Class Dementia Care System and calling on the government to invest. Dr Constantine Lyketsos from John Hopkins University in the US worked with the association on a national tour, covering all but one capital city in each Territory and State. A great deal of media coverage was received for all of the events organised.


The Alzheimer Association of Bangladesh opened their day of activities with a grand rally during which people filled the streets in Thakurgaon. A meeting involving speakers from the association and local government followed the rally. Participants for both events included doctors, nurses, students, teachers, representatives of other non-governmental organisations, human rights workers and journalists.


A church service, health fair, concert and school drive were arranged by the Barbados Alzheimer's Association on World Alzheimer's Day. Representatives also gave television and radio interviews.


The Ligue Nationale Alzheimer Liga organised two major events to mark the day. The Alzheimer Café Day in Brussels included a workshop on music therapy, a free sketch by a young artist for each visitor, a number of Alzheimer Cafes and a range of memory games. The biennial Santkin award was also presented for research papers relating to Alzheimer's disease.


A well-attended high Tea and Leopard Print Fashion Show were organised by the Alzheimer's Family Support Group in order to raise awareness of dementia in the country.


A meeting and public party were organised by Asociacion Alzheimer Bolivia.


Compassion Alzheimer Bulgaria ran a week-long media campaign, which resulted in debates about Alzheimer's disease on two national television stations and two national radio stations. A press conference, featuring neurologists, was organised in Sofia on World Alzheimer's Day. The event was also used to promote the services for people with dementia in the country. This provoked strong media outreach and the number of people seeking this services rose following the press conference.


The Alzheimer Society of Canada launched a national media campaign issuing a call to action to federal parliamentarians. An online survey was also made available and the Coffee Break® fundraiser took place across the country. The Society also launched their campaign for 1 million tweets on Twitter.

PR China

Alzheimer's Disease Chinese hosted a meeting and lectures in the 'People's Great Hall' of Beijing with invitations going to government ministers, doctors, nurses, people with dementia and carers. They also ran consultations and lectures for elderly people in several hospitals. Activities took place in 26 cities in 20 provinces. A number of publications were produced and handed out to the public, including a handbook on dementia care and getting to know dementia. Events from the day received over 50 items of media coverage.

Costa Rica

A memory walk and mass celebration were organised by Asociación Costarricense de Alzheimer y otras Demencias Asociadas.


A national meeting was arranged in Havana with participants from the main branches of the association along with researchers, medical professionals, people with dementia and their carers. Dementia workshops also took place at various sites and a memory walks took place in Havana City and Matanzas. Information about dementia and the activities was disseminated through the media.


Stichting Alzheimer Curaçao organised a range of activities to raise awareness around World Alzheimer's Day. Promotion of these activities took place through various forms of media. A large number of people took part in a memory walk including elderly people from local care facilities. A service was held at the Holy Church dedicated to people with dementia, carers and health professionals. A lecture on legal issues was given during the Alzheimer Café and later a special lecture for social workers, human resource managers and department managers was given.


A press conference was held and featured the Minister and Health and President of the Pancyprian Association of Alzheimer's Disease. The association also ran a public awareness campaign with information available in English and Greek.


A large scale awareness campaign was launched, with advocacy work, lectures and information disseminated.

England, Wales and Northern Ireland

Memory walks across the country.


Events were organised across the country by Muistiliitto ry and it's local branches. In the Northern part of the country a Memory Bus (Muistibussi) stopped in cities and villages providing information about maintaining brain health. In Oulu the local association arranged a World Alzheimer's Day walk and warm-up.


A press conference was organised by Deutsche Alzheimer Gesellschaft with further activities taking place at various locations across the country.


The Gibraltar Alzheimer's and Dementia Support Group hosted a range of events including a Verbena summer dance, during which materials were distributed, a public awareness day, a bingo fundraiser, and a talk by a consultant psychiatrist on reducing stigma. A group of 12 volunteers also completed the Pillars of Hercules Marathon Challenge. A press release and television interview were given and the Marathon Challenge was covered on local television.


The Greek Association of Alzheimer's Disease and Related Disorders provided the general public with information about dementia from a stand that was set up in a city centre for a week. Representatives from the association took part in medical television and radio programmes and were interviewed for newspapers. A memory walk took place in Thessaloniki and speeches were given in many cities.

Hong Kong SAR China

Hong Kong Alzheimer's Disease Association joined forces with Hong Kong Disneyland for a memory walk and carnival.


An Alzheimer Memory Bridge was formed in Budapest with local children forming a Live Chain over the city's famous Chain Bridge. The lights on this landmark bridge were turned off for one hour to mark the occasion. A press conference was also organised by the Hungarian Alzheimer's Society and a charity concert for people with dementia took place at the Szeged Cathedral to mark the closing of World Alzheimer's Day.


Alzheimer's and Related Disorders Society of India (ARDSI) prepared a host of activities throughout September to mark World Alzheimer's Day. They ran photography, essay and drama/street play competitions and set up screening camps and media workshops. ARDSI also released their National Dementia Strategy document and are currently promoting this to the Indian government.


Asosiasi Alzheimer Indonesia arranged public seminars, dementia diagnosis training and talk shows. A media/journalism award was also presented.


The Iran Alzheimer Association dedicated World Alzheimer's Day to improving services within the country by working together with the national government. A press conference took place in collaboration with the Ministry of Health and the event received strong coverage in the media. The event included messages from both the Minister of Health and presentations from the association. A seminar was also held for family and professional carers. The event was widely publicised throughout Tehran and was open to the public.


Federazione Alzheimer Italia hosted a highly-attended conference in Milan.


Alzheimer's Association Japan ran a nationwide street awareness campaign with all branches distributing posters and leaflets and a total of 108 street activities taking place. Over 10,000 posters and almost 200,000 leaflets were given out and governors, mayors and ministers from local government took part in street activities run by 15 of the 44 branches, while the association received a message of support from a vice minister from the Ministry of Welfare and Labour.


A fundraising dinner was organised by Alzheimer's Association Lebanon with radio and television spots on all Lebanese stations.


Events organised by Association of Alzheimer Disease - Skopje Macedonia included a visit to a care home, a street awareness campaign and presentation about dementia. Articles about the global problem of dementia and prevention appeared in medical magazines and an interview with a representative from the association was broadcast on four national television channels.


The Alzheimer's Disease Foundation Malaysia organised Unforgettable Konsert Amal DiRaja, a charity concert and royal charity gala in Kuala Lumpur. The event featured the Kuala Lumpur International Festival Orchestra and marked the 64th birthday of His Royal Highness the Sultan of Selangor. A press conference and Family Day took place and a public forum in Selangor, attended by 180 people, featured medical specialists speaking on various aspects of dementia. Elsewhere in the country a diagnostic screening camp was set up and various public seminars were organised.


Federacion Mexicana de Alzheimer marked World Alzheimer's Day across Mexico with a variety of events including workshops, conferences and lectures. A media conference also took place with a number of items appearing on television and in newspapers. Leaflets were also distributed widely among the general public.



Alzheimer's Association Nepal organised talks in a number of nursing colleges. A successful awareness event was also arranged during which information was distributed to the general public.

New Zealand

Alzheimers New Zealand facilitated the circulation of around 500 letters to media centres around the country providing them with information about dementia and the current number of people with dementia in the country. Exhibition stands and events were arranged in various locations and strong media coverage of World Alzheimer's Day was received.


Alzheimer's Pakistan organised various lectures, roadside stalls and a seminar to run alongside their World Alzheimer's Day and Iftari celebrations.


Interviews with representatives from Asociacion Peruana de la Enfermedad y Otras Demencias appeared on a number of radio stations from 17 - 28 September. A dementia screening camp was organised and a street awareness event took place.



Three courses were co-ordinated by ADAP for physicians, medical professions and rural health workers. Presentations were given to all involved on ageism, the need for early diagnosis of dementia and the burden of and response to dementia. The courses attracted over 1,400 attendants. Other events included a memory walk, which gathered 1,500 participants, and an open forum.


The Polish Alzheimer's Association co-ordinated their annual picnic for people with dementia, their families and local government politicians. The event offered all involved the opportunity to relax, have fun, sing, dance and meet new people. On World Alzheimer's Day the association's office was open to the general public who could visit and find out more information about dementia. A church mass in memory of people with dementia also took place.

Puerto Rico

Asociacion de Alzheimer y Desordenes Relacionados de Puerto Rico hosted a 6-hour health fair, featuring a walkathon, scientific speakers and lunch with educational materials distributed throughout.


Various events were organised including public information stands and promotion of a new guidebook for Alzheimer's disease.


The Alzheimer's Disease Association in Singapore ran a photo exhibition at Tan Tock Seng Hospital. A further exhibition of an apartment and warning signs of dementia within each section was also included. A local play was performed during a well-attended World Alzheimer's Day Public Forum and the Health Promotion Board ran a designed a print advertisement as part of the dementia awareness campaign.

South Africa

Events took place across the country, including film screenings, live performances, talks, seminars, training workshops, awareness-raising functions, exhibitions and social gatherings. Representatives from Alzheimer's South Africa also gave interviews for radio and television.

South Korea

South Korea coordinated a memory walk and produced a range of promotional items in an effort to raise as much awareness as possible. Items included pens, posters and banners.


Over 24,500 posters, 250,000 brochures and 310,000 stickers were disseminated throughout the country in a mass awareness campaign. The presentation of the third CEAFA Awards took place with prizes going to those showing expertise in the areas of Information and Investigation and additionally prizes in the Carer and Social categories. This event, which took place in Madrid, attracted more than 100 attendants.

Sri Lanka

A 12-week awareness campaign was launched in high-density plazas and supermarkets throughout Colombo. A free public lecture and street awareness campaign were co-ordinated by the Lanka Alzheimer's Foundation. Presentations were made at schools and colleges and over 30,000 raffle tickets were sold to the community. Representatives were interviewed on a nationally televised programme and a World Alzheimer's Day concert took place. To mark the end of the campaign around 300 people took part in the 5km Memory Walk.


A performance at a concert hall in Gothenburg was organised by Alzheimerforeningen i Sverige.


Association Alzheimer Suisse received coverage in the press highlighting the current rate of dementia in the country. Various events were organised around the country.

TADA Chinese Taipei

TADA's World Alzheimer's Day Campaign attracted around 25,000 people and marked the first time all cities and counties joined together for World Alzheimer's Day. A press conference was held in the lead-up to the day and ADI's Global Alzheimer's Disease Charter was promoted widely. Other events included a memory walk, concert, singing competition, dementia screening and public speeches. Activities gained strong coverage in the media.

Trinidad & Tobago

A number of activities took place for the Alzheimer's Association of Trinidad & Tobago's Alzheimer's Awareness Month, including a church service, memory walk, outreach programmes, seminars, distribution of information and coverage in newspapers.


An information day for the families of people with dementia was organised by Association Alzheimer Tunisie. Participants at the event were given the opportunity to communicate with neurologists, psychiatrists, lawyers, managers for health insurance and disease and geriatricians in order to assist them in any difficulties they may be facing relating to dementia.


Memory walks and various events across the country.


Fundacion Alzheimer de Venezuela co-ordinated the running of a carer's course, laughter workshop and emotional ecology workshop. Remembrance walks took place across the country and a world conference was organised in Maracaibo. Other activities included lectures and various support group meetings.


Zimbabwe Alzheimer's and Related Disorders Association hosted a flag day, fundraising luncheon, press conference and street collection. An exhibition of artwork by people with dementia was also arranged.