Our vision, mission and strategic plan

Our vision

Our vision is prevention, care and inclusion today, and cure tomorrow.

Our mission

Our mission is to strengthen and support Alzheimer associations, to raise awareness about dementia worldwide, to make dementia a global health priority, to empower people with dementia and their care partners, and to increase investment in dementia research.

Our values

  • Respect: Treating all people affected by dementia with respect and ensuring their rights are protected
  • Integrity: Transparency in our relationships with each other and our external stakeholders
  • Inclusiveness: Reaching out and enabling all stakeholders to be represented and heard
  • Diversity and equality: Celebrating cultural diversity and communicating in multiple languages, without prejudice or discrimination
  • Accountability: Being transparent and accountable, as well as fiscally responsible and effectively governed, with a commitment to excellence in all our work
  • Cooperation: Developing mutually beneficial partnerships and relationships.

What we believe

Dementia is a devastating disease, but despite the daily challenges that 50 million people and their care partners experience, there is hope for the future. ADI believes that:

  • Every person with dementia has the right to receive a timely diagnosis, the right to receive care, treatment and support that responds to their needs, and should have the best possible quality of life.
  • Negative perceptions of the disease must be reversed, so that everyone accepts people with dementia for their abilities instead of focusing on their deficits, and supports their disabilities.
  • Care partners can and must be better supported in dealing with dementia.
  • It may be possible to reduce risk of developing dementia at a population level through means including education, smoking cessation, control of diabetes and hypertension, avoiding head injury, moderating alcohol consumption, regular exercise, and good diet, meaning that fewer people at particular ages develop dementia.
  • Brain health promotion must be integrated into public health campaigns, with the message that it is never too early or too late in life to make changes.
  • Ultimately there will be treatments that will effectively slow or stop the progression of Alzheimer’s disease and other dementias.
  • People with dementia must be recognised under the UN Convention on the Rights of Persons with Disabilities.
  • If governments, global institutions, foundations, companies and individuals unite to take action, we can improve outcomes for people with the dementia and their care partners.

Strategic plan

Our strategic plan for the three years from July 2016 to June 2019 is available below. As well as setting out our high level objectives, the plan also gives context including an overview of the world in which we operate and what we believe. The plan was agreed by our Board and Council in April 2016.

Objective 1 – Making dementia a global health priority

ADI will lead global advocacy efforts and support the national advocacy of member associations to make dementia a public health priority.

Objective 2 – Reducing stigma

ADI will seek to reduce stigma by raising awareness about Alzheimer’s disease and other dementias.

Objective 3 – Strengthening membership

ADI will meet the needs of emerging and established associations and provide programmes that will enable members to best support people affected by dementia and their care partners.

Objective 4 – Facilitating research

ADI will facilitate and encourage research into care and prevention, epidemiology, and finding effective treatments.


ADI will generate sufficient income and use technology and modern communications to execute the Strategic Plan.

Plan in detail