Alzheimer Society of Canada targets women with 'The 72%' campaign

13 January 2015 - A new awareness campaign by the Alzheimer Society of Canada has revealed 72% of people living with dementia and 70% of dementia caregivers in the country are women. The organisation is calling on women to educate themselves to spot the signs and know where to turn to for help and support.

As part of their national Alzheimer Awareness Month, the Alzheimer Society of Canada has launched 'The 72%' campaign to inform women in their 40’s and older about the warning signs of Alzheimer’s disease and how they can access help and support.  

The organisation has also estimated that women also account for 70% of family caregivers, highlighting the tremendous toll caregiving can take when women are also having to hold down jobs and raise families.

During January, the Alzheimer Society are urging women to visit www.alzheimer.ca/the72percent to take a moment and learn the signs and share them with friends and family members.

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