ADI and ITN Productions to present ‘Every Three Seconds’

28 November 2017 -  Alzheimer’s Disease International and ITN Productions are producing a news and current affairs-style programme exploring the risks, growth and future response to dementia.

Someone in the world develops dementia every three seconds. The programme will bring to life what needs to be done to address this trillion-dollar disease, including the new innovations, processes and people who are working vigorously to support and encourage global action on dementia.

The programme will also look at how governments across the world can dramatically increase care and support for, and awareness and diagnosis, research and treatment of dementia, in response to the Global plan adopted by the World Health Organization (WHO) in 2017.

’Every Three Seconds’  will premiere at the 33rd International Conference of ADI in Chicago on 26-29 July 2018. Drawing upon ITN’s 60 year heritage and expertise in storytelling, the news-style piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.

Those interested in sharing their work with a global audience are encouraged to contact Charles Harrison, ITN Productions Programming Director using the details provided on the media release.

Paola Barbarino, Chief Executive, ADI said: “This programme is an extraordinary opportunity to reduce the stigma attached to dementia worldwide. We will aim to raise the profile of the human, social and economic impact of dementia globally whilst highlighting practical and innovative ways in which we can all make a difference.”

Simon Shelley, Head of Industry News, ITN Productions, said: “We’re delighted to be partnering with Alzheimer’s Disease International to produce this programme exploring Alzheimer’s disease and other dementias that affect a phenomenal amount of people and their families around the world. We want to bring to life the extent of this disease and what is needed to raise greater awareness.”

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