Actress Carey Mulligan becomes UK Global Dementia Friends Ambassador

16 August 2016 - Oscar-nominated actress Carey Mulligan has been appointed by Alzheimer’s Society and Health Secretary Jeremy Hunt as the first ever UK Global Dementia Friends Ambassador.

In her new role, Carey will bring international attention to the benefits of making communities dementia friendly and a renewed focus on the Alzheimer’s Society’s Dementia Friends programme in England. The Dementia Friendly Communities and Dementia Friends programmes are transforming the way people think, act and talk about dementia.

Since 2013, over 1.6 million people have signed up to be a Dementia Friend and over 150 dementia friendly communities have been created in England alone. The aim is to reach 4 million Dementia Friends by 2020 and ADI member associations in Nigeria and Canada have also adopted the programme.

Carey’s involvement comes ahead of World Alzheimer’s Month, a global initiative by Alzheimer’s Disease International to raise dementia awareness and tackle stigma worldwide, ADI supports the many activities organised by its 85 member Alzheimer associations and other partners, including Memory Walks, seminars and social media campaigns.

Her first action will involve marking World Alzheimer’s Day on 21 September by visiting a Youth Group in Los Angeles to talk about dementia awareness.

This announcement comes as ADI progresses work with Alzheimer’s Society, Dementia Alliance International and other international partners through the Global Alzheimer’s and Dementia Action Alliance.

Marc Wortmann, Executive Director, said, ‘ADI is very excited to hear about the appointment of Carey Mulligan as the UK Global Dementia Friends Ambassador. As the global dementia organisation, we look forward to working with her on awareness raising and stigma reduction. This work is urgently needed because dementia is misunderstood around the world and, as a result, people living with dementia and their families are excluded from society. The Dementia Friendly Communities programme is a very important initiative that can help ensure that people with dementia are understood, valued and able to contribute to their communities.’

Photo by Jonathan Banks

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