Every Three Seconds

ADI and ITN Productions are happy to announce a new release for 2019: 'Challenging stigma' 

Following on from the 2018 film "Every 3 seconds" ITN Productions is currently working on a film to accompany our 2019 World Alzheimer's Month campaign and World Alzheimer Report on stigma. The film will be launched in during World Alzheimer's Month in September and will showcase some of the inspirational and innovative activity taking place around the world in care, awareness raising and research.

Full Every 3 seconds documentary now available

- To view the documentary select a section from the playlist on the right hand side.

Click here to view the documentary with Spanish subtitles.

Click here to view the full documentary in English.

Alzheimer’s Disease International and ITN Productions have produced a current affairs-style programme exploring the risks, growth and future response to dementia. This page includes information on the programme, featuring the full documentary, special teaser content and participant information.



- The 2 minute teaser trailer.

- CEO Paola Barbarino talks to host Natasha Kaplinsky about the global impact of dementia.

Showcase - Saturday, 28 July 2018

'Every Three Seconds’  will premiere at the 33rd International Conference of ADI in Chicago on 26-29 July 2018. Drawing upon ITN’s 60 year heritage and expertise in storytelling, the piece will be anchored by national newsreader Natasha Kaplinsky to combine key interviews and reports with sponsored editorial profiles from leading organisations.

“This programme is an extraordinary opportunity to reduce the stigma attached to dementia worldwide. We will aim to raise the profile of the human, social and economic impact of dementia globally whilst highlighting practical and innovative ways in which we can all make a difference.” - Paola Barbarino, CEO of ADI.

...featuring worldwide leaders in dementia care, science and innovation

The programme will feature sponsored content from leading academic, research and care organisations, including a focus on the one year anniversary of the World Health Organization (WHO) Global plan on dementia by ADI and partners. 

Associations in Australia, Kenya, USA and New Zealand will be included in the programme, alongside a focus by ADI on the current global responses to dementia in all regions.See the list of participants below:

  • Alzheimer's and Dementia Organisation Kenya         
  • Alzheimer's Association (USA)                                        
  • Alzheimers New Zealand                                             
  • Brain Research New Zealand                                       
  • Brookdale Senior Living                                                                       
  • Dementia Alliance International      
  • Dementia Australia                                                     
  • Dementia Training Australia                                      
  • Home Instead Senior care                                        
  • Hong Kong Jockey Club for Positive Ageing             
  • Integrace                                                                    
  • Israeli Ministry of Health                                              
  • Janssen R&D
  • Kaiser Permanente Research Institute
  • Leeds Beckett University
  • Mentis Cura
  • Ontario Shores Centre for Mental Health Services 
  • SMART Brain Ageing
  • Tarian Biotechnology   
  • ESRC-NIHR Neighbourhoods & Dementia Study   
  • Alzheimer Scotland Dementia Research Centre
  • University of Newcastle      
  • Cognitive Decline Partnership Centre, Sydney                                                    
  • Washington DC Government Office on Aging
  • Wicking Dementia, University of Tasmania